EY’s groundbreaking ‘r u ok?’ campaign forged awareness about mental illness and addictions among its employees
BOSTON – Beacon Health Options congratulates its Employee Assistance Program (EAP) client, Ernst & Young LLP (EY), for winning the 2017 Excellence in Employee Assistance in Business Development Award for its “r u ok?” campaign. The International Employee Assistance Professionals Association (EAPA) presented the award to EY for its impactful nine-month, communications-based campaign that built awareness and reduced stigma about mental illness and addictions at EY.
The campaign encourages workers to check in with their colleagues and offer support to those who might be struggling. Supporting an important enterprise business objective, “r u ok?” reinforced that a healthy lifestyle enables high-performance teaming and contributes to the exceptional EY experience and overall employee engagement. It also provided EY resources for managers and employees on how to deal with workplace behavioral health issues by creating a culture of caring.
“This recognition is well deserved. Beacon was proud to support EY in its efforts to reduce stigma and increase help-seeking behavior at the company,” said Rich Paul, Chief Partnership Officer for the Employer/Federal division for Beacon Health Options. “Employers like EY, who value the impact and investment of EAP services and are committed to stigma reduction, are a part of the reason we do what we do at Beacon─helping people live their lives to their fullest potential.”
The EAPA gives the award annually to recognize a marketing, communications or advertising initiative, content marketing, web site, blog or social media initiative that promotes employee assistance. Both Individuals and EAP programs are eligible for the award.
“We are honored to receive the 2017 Excellence in Employee Assistance in Business Development Award from EAPA,” said Carolyn Slaski, EY Americas Vice Chair of Talent. “At EY, we strive to develop and implement programs that help our people succeed both at home and at work. EY’s ‘r u ok?’ program has allowed us to remove the stigmas around mental health and addiction-related issues in the workplace. The program has provided our EY professionals in the US with the tools and resources needed to identify when and if a colleague may need assistance, as well as how to have more meaningful conversations.”
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.
The International Employee Assistance Professionals Association
The International Employee Assistance Professionals Association (EAPA) is the world’s largest, oldest, and most respected membership organization for employee assistance professionals. With members in over 40 countries around the globe, EAPA is the world’s most relied upon source of information and support for and about the employee assistance profession. EAPA publishes the Journal of Employee Assistance, hosts the Annual World EAP Conference, and offers training and other resources to fulfill its mission. EAPA’s mission is to promote the highest standards of EA practice and the continuing development of employee assistance professionals, programs and services.